About Us

MISTAKE THE LABEL

Every significant journey begins with a single step, and ours started with a ‘mistake.’ In the early days of our brand, we were tirelessly working on our first product. As we were brainstorming and experimenting, we stumbled upon something that didn’t quite go as planned. What was initially a ‘mistake’ in our eyes turned out to be a serendipitous discovery. We found a unique design and a  combination of materials that captured our attention and imagination.

Instead of discarding this ‘mistake,’ we decided to embrace it and make it the centerpiece of our brand. ‘Mistake The Label’ was born from the idea that sometimes, the most remarkable creations come from unexpected twists and turns. We celebrate imperfections, uniqueness, and the beauty that can emerge from the unexpected.

Our brand stands as a testament to the power of embracing the unexpected, turning ‘mistakes’ into masterpieces, and appreciating the journey of creation, where every twist and turn can lead to something extraordinary. Our clothing is a canvas of creativity, where each piece tells a story of transformation and innovation.

 

At ‘Mistake The Label,’ we don't just create clothing; we create stories, and we invite you to be a part of ours."